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What IS a Fractional CMO?

A fractional CMO is a part-time consultant-based Chief Marketing Officer, responsible for leading the marketing strategy and managing your marketing team.


Our consultant-based CMO, Crystal Childs, has over 20 years experience in Marketing and works with businesses who can't justify having a full-time employee but are looking for an executive-level marketing lead to bring their marketing to the next level.

Fractional CMO Responsibilities:

  • Developing and managing your marketing team's strategy.

  • Diving deep into your business and deciding what strategies will have the best ROI.

  • Bringing new ideas and out-of-the-box thinking.

  • Structuring and leading weekly marketing team meetings.

  • Developing and organizing your marketing budget.

  • Leading, inspiring and coaching the marketing department.

  • Resolving marketing problems that arise.

  • Hiring and training new marketing employees.

  • Working with outsourced agencies as your advocate.

  • And that’s just the beginning.

Fractional VS. Full-Time

Hiring our fractional CMO provides your business with in-house executive marketing experience for an average of 16 hours per week with unlimited email and phone support at a fraction of the cost of a full-time executive.

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