We didn’t throw a party. But earlier this year, we quietly celebrated something really meaningful to us: our first full year in business.

Even if you write something specific, Meta might now show a different version to users based on what it thinks will perform better.

If I had a dollar for every time a business owner said, “Sales are down, we need your help,” I’d have enough to fund an entire ad campaign.

We have heard from several contacts in the industry that lifetime budgets were recently switched to daily budgets - with no warning!